Trill Evaluation

Trill Evaluation

The brief in which I had selected was that I had to with my group produce the opening of a TV programme. B1 We also had to create some magazine covers and double page spread for the TV programme we made. I worked alongside with Kyle Sondi, Zaid Karim and also Raghuveer Ladwa. We have created an urban teen drama that features myself Armond Shkupi, Kyle Sondi, Maria, Hasan Saeed and Asfyan Khan. The narrative is about a young teenager names Kyle (the protagonist), he has been associating with a street gang and is one of the gang leader’s best mate, Armond. They then get in to an argument and it all goes wrong for Kyle. From this we had to create two minutes of video which would have been broadcasted on the E4 channel. This teen drama would have been broadcasted on the E4 channel as this channel is well known for showing this type of genre series for example “Youngers” and “Top Boy”.

The pre-production I have done has helped me with developing the teen drama. This is due to the fact that I have been researching on the institution. I researched what kind of series that the E4 channel broadcasted; it turned out a majority of the series shown turned out to be teen dramas. I have researched what kind of audience the E4 channel target for these teen dramas. From my research I have found that the primary audience was aged from 15-35. Most of the teen drama series did not show much blood or serious crime, there was only mild violence present due to the pre-watershed regulations. This meant for us that we had to check the Ofcom website in that informed us of what we could and could not show in the production as it would be shown during the pre-watershed. This restricted us in what we could show in the production for example strong violence, guns, prostitution and sex. We had also researched the audience in which we had to target which meant we had to change a few things to make sure it was appropriate for the audience. We had to change tot story line a little bit to make it more epic and thrilling.

The target audience we will be targeting is at 16-35 year olds. The demographics apply to the people in which fall under the E, D and possibly C2. This would be the primary audience as the drama series would apply to those who could relate to the characters in the series.  The characters in the drama series are of a lower class so meaning they would be faced with the same type of problems in life as the audiences, as the primary target audience are all from a lower class. The psychographic groups that would be interested in the drama series would be the mainstreamers, reformers and strugglers. The TV drama series would apply to the strugglers as the drama series is set in an urban populated, working class area. This would back up Blumler & Katz theory as the primary audience would be seeking personal identification with the characters in the drama as they would be able to relate to them. I have chosen mainstreamers as mainstreamers they are the larger group of all as they seek security and diversion. This backs up bloomer and cat’s theory yet again as it states that people who watch television seek surveillance, diversion.  The secondary audience psychographics side would be A, B and C1. These people are of a high class in which have high paid jobs. The drama series would be of an interest to the reformers as they would be curious to find out what today’s society is like and how they would be able to change it. The primary target audience would be interested in fashionable sporty brands like Nike, Adidas, Boost, and Primark. They would like these kinds of products as they are cheap and fashionable. The target audience since they are of a lower class they would not be able to afford expensive clothing like True Religion, Boss, Gucci and Lois Vuitton. They would also like to watch shows like Top Boy, Youngers and west 10 LDN.

One of the key moments in the drama series we have produced is where Armond’s gang are ready to split up to go after Kyle. The costumes that the characters were wearing consisted of dark colours. This meant that the characters were all wearing black clothes so that they seem more suspicious and camouflaged in the night. Here we have used a medium/long shot of the three characters in the drama. The camera was also positioned at a low angle. This helps create tension as it shows to the audience that these are the more dominant, superior characters in the series. This helps the audience identify who is stronger and who is weak. This is shown as in some of the shots where Kyle is walking to his destination; we have used high angle shots. This gives the audience a sense of us looking down up on him making him seem less powerful and weak. During the first couple of scenes we use a soundtrack produced by Professor Green – Jungle. The sound that is going to be used is going to be non-diegetic sound. The sound would also be parallel to what you see visually in the opening sequence. This is a song in which the singer raps about the night and how it terrifying it is with people like Armond and his gang roam about.  Another key moment in the opening sequence is the part where Kyle and Raian come across each other. Here we use various shots of close ups on the both characters faces. This helps the audience identify the feeling and emotions of the characters at that moment in time. Here we use diegetic sound where it’s all natural sound and we can hear the characters dialogue. The mis-en-scene setting was set in an isolated area where no one really walked through. This would have created an enigma for the audience as they would not know what to expect, anything could happen. The lighting in the scenery we used was low key lighting which made everything look more mysterious and gloomy. This would create tension for the audience as the setting is scary let alone the characters in the opening sequence. The pleasures that the audience would get from the opening sequence is escapism, this would be mostly the mainstreamers that would be watching would back up the uses and gratifications theory.

The magazine cover I have created matches the key conventions of a magazine cover. I have used various conventions of a magazine.  In my magazine I have used a central image which is a picture of Armond, myself. This would be the first thing that the audience would look at, which would hook them in as they identify with the person. The central image is one of the most important things in a magazine cover as it would interest the audience in the magazine and make them want to buy it. The central image must be of a high quality as it would be the first thing the audience see.  I have also used a slogan which would interest the audience about the magazine. I have also included the barcode as it is one of the most important conventions in a magazine cover as this would show that it is a magazine and it is a product. Alongside with the barcode I have also included the price of the magazine, this is also important to the audience as they would be informed of the price if the magazine. I have also made the price small so that it won’t be seen directly as the price should be the last thing on the audiences mind. They should be more interested in the magazine and what it has to offer rather than the price.

We have represented a group of characters in the drama series, they are all male and in their late teens. This group we see that they are usually up to no good representing them in a bad way. Not to say that all of the boys are bad as one of them, Kyle is a good character. This creates a stereotype and reinforces it as we have created a gang of boys that are menaces to society. We have reinforced some stereotypes in the drama series as most of the characters that are bad are males and in their late teens. This backs up dyers theory as we see that there is a common stereotype being used where it’s shown in a negative way. We have also broken the stereotype of young black teenagers being gang leaders. We have done this by using a white teenager who runs gangs around the area in which they live in. 

The third brief would have helped raise awareness of the drama series through setting up social network pages. An example of this would be a Facebook page. The Facebook page would have allowed the drama series “Trill” post pictures and videos of behind the scenes footage and exclusive interviews with the actors. This would have meant that audiences would have liked the posts posted by the drama series. They would also be able to share the posts meaning that it would go viral and would be seen by many people. This would have helped raise awareness in E-media platform. We would have also introduced a hash tag where the audiences would have been able to hash tag their pictures on their social networking apps or sites. An example of this would have been Instagram. On Instagram people would be able to post videos and pictures of their favourite characters from the drama series. We would also create a website for the Trill drama so that audiences would be able to visit the website and get any of the latest news on the programme. We would also use some sort of synergy with the hash tag #Trill. This would be displayed on the website along with the characters in the series which is more synergy. 

A Field In England

1. How was A Field In England’s release different to typical film releases?

The film A field In England was released differently to other films. This is because the film was released on all the platforms on the same day. This meant that it had been released on cinema, DVD, Blue ray, On Demand,  Television and also for rent on the official Film 4 website. Normally films would first release the movie in cinemas so that they would be able to make their money first through the cinema platform. Then after 6 months or less the film would be released on DVD and the other platforms. However, for normal movies to be released on DVD it would take a minimum of 2 years approximately to be broadcasted on national television  after the DVD release date. 

1. What are the advantages to releasing the film across all platforms on the same day?

The advantages for releasing the film on all platforms is that the it would be available to all people. As since this is an Arthouse film it would mean that it would be displayed in a few cinemas around the country. This would have meant that they would generate more publicity as it would be talked about more, tweeted more about and so on. through using these social network sites it would generate awareness of the Arthouse film. This would then mean that more people would be interested in watching. Since the movie was only shown in small cinemas this would mean that they would have not been known. this means that since they've released the movie on all platforms no one misses out on the experience to watch the movie. Thus meaning they would be getting loads of reviews all at once. The institutions would also want to make their money back as soon as possible. So then by showing the movie in small cinemas along with selling them on through renting the film out and selling DVD copies they would make their money back. 

1. What are the disadvantages to this approach?

The disadvantages to this approach would be that since the movie has been released on all platforms it would mean that some may lose interest. This is due to the fact that the film would have been broadcasted on Film 4. This would have meant that some of the audience would have seen it once and would decide not to buy the DVD copy. This means that they have lost a few sales on DVD sales. Some may decide to watch the movie online on the 4OD website then meaning people would not have the need to spend money on the film as you could watch it for free any time. However, it will not be on the website for a very long time, it would be on the website for a week maximum.

1. What target audience would A Field In England be aimed at? Demographics and Psychographics.

The film A Field In England is aimed at a niche audience. This would be  

1. Do you think all films in future will be released across all platforms simultaneously in future?

Ill Manors Official Website

How does the Ill Manors official website promote the film?

The Ill manors website helps promote the film through having links of videos on the website. The videos that are on the website are trailers in which webpage visitors could view the Ill Manors trailer and get an idea of what it's all about. Then they can make a decision to if they would want to purchase the film or not. They could also download the film online by following instructions and by clicking links.

What examples can you find of the Ill Manors brand on the website homepage?

We find out examples of the Ill manors brand through the graffiti on the wall. There we see that the "Ill Manors" has been hash-tagged. We also see the star behind all the work which is Ben Drew also known as Plan B. We also see that there have been quotes used from the film which has been written on the wall by the narrator of the film which is Plan B.

What links does the website offer?

The website offers loads of links in where the webpage user can explore in. On the side of the webpage we have loads of links like trailer, synopsis, video, Ben Drew and many others. Here people would be able to access videos and trailers of the film and behind the scene footage. They could also buy the actual film on the website and order it. Plan B's album is also a link to where people could go and listen in to his songs and could but the whole album through the link.

What examples of synergy can you find between the website homepage and the print/broadcast platforms?

We see a few examples of synergy on the official Ill Manors webpage. We see in the background that the buildings have been used again as they have used the buildings in the print platform many times, to advertise the film. We also have the characters which have even used countless amount of times, the gun is with Aaron the actor Riz Ahmed. This is the macguffin in the whole film and has been put in the website with the character Aaron. There is also more synergy found where we could see that there is the film poster in the background where we see more promotional techniques being used.

List the links to social media on the website homepage. Why are these important?

On the Ill Manors homepage we see that there is a link to social media sites in where the webpage user could share the website to other peoples such as friends and followers. There are only two social media websites that could be used in which are Twitter & Facebook. These social media websites are important in all aspects as they could help promote the film further as they could be shared over and over again as more people view the trailer videos, posters and trailer. These websites would be extremely helpful with raising awareness of the brand and promoting it to a wide range of people all at the same time.

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
2. How does the Ill Manors Tag London campaign help to promote the film?
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

1) The ILL MANORS tag London is all about a crew going around well known landmarks in London and displaying peoples hash-tag tweets. The crew used a projector to project video of a professional graffiti artist to write out the quotes. The video was projected up on buildings around London to get the audiences message across to others, so they may view their thoughts and views on society. This is a user generated method of advertisement meaning its all produced by people themselves in which are targets of the film ILL MANORS. 

2) The tag London campaign helps promote the film through the use of hash-tags and the way that they have shown the hash-tags. They have displayed the has tags in graffiti font this relates to the main target audience of the film. This interests the audience in watching the film as it has been advertised in a way which would appeal to them. Also the hash-tags are fully related to the target audience which helps attract the audience through this way of promotion. 

3) The Tag London champaign links to many other texts that we have studied. For example, the hash-tags that were displayed some were quotes from the TEDX lecture from plan b. However, have been used by the audiences that have watched or listened to the broadcast platform. They have also targeted with the London Tag campaign at the House Of Parliament, this links in with the magazine cover of where the strap line "David Cameron Be Very Afraid". 

4) This would be more successful than traditional campaigns as this is a unique way of advertising. This gives normal people behind computer screens a chance to have a say something in something.  rather than having well known people having a say and their opinions being shared. The Tag London campaign offers out a way in where normal everyday people could get their message across to show others what their believes and views are on the subject.  

5)

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS. - Music Video 

 

Ill Manors: Print Platform Advertising

What are the key conventions that help us identify the print text?

We can identify that this is a print text as we can see that this is a film poster. This gives us information on when the film is being releases as we can see at the bottom. We have the films name "ill manors" in big and bold standing out. We also have the distributors names at the bottom. 

What design features help us identify the ill manors brand? 

We could instantly identify this as ill manors as we can see the the font has been kept the same through out. We also have the name 'Plan B' displayed at the top where we all know that he was the one the wrote the script and also directed the whole movie.

What examples of synergy are shown?
We see signs of synergy through the use of the font that's been used in the poster. This font has been used through out all the platforms helping us to identify the brand easily.

What are the key conventions that help us identify the print text?
Some of the key conventions in where we see that this is a DVD print is that we can see that the word 'DVD' is displayed in the bottom right corner. We also have the age rating done by the BBFC where they give it a rating. We also have the producers on the bottom left corner. There are also quotes all around the DVD cover which is a convention of print.

What design features help us identify the ill manors brand?
We can identify that this is an ill manors brand as we have yet again that they have used the same font to identify with the brans so that the audience may identify with it easily and quickly. We also see that the character Aaron has been used again so that the audience can identify with them.

What examples of synergy are shown?
The synergy shown in this DVD cover is that Plan B's name is shown in the cover. This is one type of synergy as it has been shown on a variety of different platforms. There is also the buildings in the background which is a type of synergy as its in all of the posters, billboards and on most adverts.

What are the key conventions that help us identify the print text?
This billboard has loads of conventions in which make sit a billboard. This one in particular is advertising that is out on DVD. There are star ratings all over that shows critics and magazines ratings. There are also quotes embedded in to the billboard to show that magazines and film stars have seen the film and have said something positive. There is also a white strip at the bottom ,left which tells us when the DVD and when its available on demand is released.

What design features help us identify the ill manors brand?
We can identify that this is an ill manors brand as we have yet again that they have used the same font to identify with the brans so that the audience may identify with it easily and quickly. We also see that the character Aaron has been used again so that the audience can identify with them. We also have the gun which is everywhere connoting violence and is the maguffin.

What examples of synergy are shown?
We see signs of synergy through the use of the font that''s been used in the poster. This font has been used through out all the platforms helping us to identify the brand easily.There are also the buildings in the background that have been used again. The gun has been included as well and in most platforms as its the maguffin in the story.

Learner Response

Question 1:

The institution take an original and positive approach to road safety advertising through the institution using a positive slogan. The slogan in which this institution uses is "embrace life" which is a positive slogan in which has been displayed at the end of the advert. This would be effective towards the viewers as through watching an emotional advert it makes them think about life and how they should embrace it. More importantly, the slogan is completely different to existing road safety campaigns that show people dying or seriously injured in graphic car accidents. Slogans such as 'Think!' are quite aggressive and order the audience to do something. 'Embrace life' has a much softer, more positive feel that appeals to the audience's love of their family rather than fear of death.

Furthermore, the use of family values being promoted in the advertisement portrays family as being life savers. we see this through the few scenes that have been shown where the little girl and the husbands wife both strap on to the husband and save his life. This yet could mean that advert could be trying to say you should embrace your family as well, family is important. One of the original ideas that the institution use is that in most adverts there is an actual seatbelt present. However, not in this advert as it has an original, different idea as they've used the family members as one.

The institution also uses effective techniques which are slow motion shots where we get to see exactly what happens in the accident. This is different to other road safety adverts as they happen too fast emphasising how fast everything could happen within a blink of an eye. This makes the video footage seem more beautiful to watch for the viewers compared to the other frightful adverts which makes us as the audience want to not witness the accident.

Finally, this advert takes an original approach to road safety advertising through the use of physical theatre where the husband acts out the accident whilst the other two family members act as the seat belt saving the father's life. Whereas, other adverts have real life cars and motorbikes to show the accidents that happen and in most of the adverts someone dies or are injured. This is usually shown quite graphically to shock the viewer. In this advertisement, the institution finds a better way of communicating to the audience that seatbelts save lives, not of just their own but of others.