I am legend- Poster analysis

I am legend

The film poster gives quite a lot away. From what I can see from the poster is that there is a man and a dog. From what the tag line says ‘the last man on earth. Is not alone.’ I can infer that there is only the only man on earth and that he has something frightening to face from what he has in his hand. Which is an automatic weapon, which shows us that he is armed and dangerous. We can also see that during this he could maybe have to face the dangers alone. We also see that he is glowing. The sun gives him a glow makes him stand out and it could try informing us that he is the hope, he is the hero the main character the person who’s been left alone on the lonely planet. However he isn't exactly alone, he has with him so called ‘mans best friend’ which is we refer as to the dog. A man's best friend who is there when needed the most and when in trouble is there to help out in any way possible. This dog has been put there to show that the main character has some kind of support.

This film poster shows loads of different signs of different genres. But mostly it gives away the genre of adventure as we see this is set in New York City, as we all know it is a very big city. Loads of things to do, we can also see that the sun is setting and he is walking away from it possibly walking towards the darkness possible entering the genre of horror. So far we have a mixture of the possible categories of the genres adventure, action and horror. We can directly see that this film is a definite hybrid. We can tell that the genres are present from what kind of iconography is present in the poster. For example the gun in the characters hand is an automatic weapon, this shows us that some action is going to take place for example a fight/a war against what ever is out there. Also by what the characters body expression projects shows us he’s not scared and is ready for anything. Furthermore we even see that the dog’s body language that shows us that he looks like he’s looking around for danger as it is expected. Horror we could see this is present from the colours that have been used in the background. We see that the background is all dark and gloomy giving it a spooky effect. The colours that are used also shows that the sun is setting signifying that this is the end of something…that something we don’t know what it is this creates an enigma for the audience.

The film I think would be aimed at teenagers/early 20s as primary audience and secondary audience would be aimed at people, which are aged from 25 years of age. This is because this film would not be suitable for young children as it contains a lot of action and horror therefore this could scare or maybe in fact influence the younger generation to do things in which they shouldn't. we see that the name Will Smith is in the largest font in the whole of the poster. This tries to promote the film through the big world known actor will smith himself. As it informs people that he is the main character so by this it will attract a whole other group of target audience, Will Smiths fans. The movie is also based on a novel in which was written by Richard Matheson in 1954. So this attracts yet another target audience for book lovers and comic geeks as it had been made into also a comic.