Title of publication:
The title of the magazine is imprinted at the top of the
magazine as that’s where all the titles go. The title of the magazine is
“doctor who” this typography has been overlapped by the character. This shows
to us that the doctor who is a well-known brand series winning loads of awards.
This meant that the title does not need to be fully shown as it will be easily
recognisable by the audience through its font and colour. The colour of the
title is in sliver and along with a futuristic font which connotes fantasy/sci-fi.
Slogan:
The slogan shows that the series has been going on for a
very long time, “50” years of filming. The “50 years” has been highlighted and
has been structured in a bold font; this may show the audience on how much
experience they have had. The colour of the font is gold maybe showing 50 years
of success. The slogan in the end has an exclamation mark added to create an
exciting effect for the audience making them more enthusiastic and engaged with
the magazine, not making it dull and boring.
Central image:
The central image is of three characters in which are the
doctors, which may build confusion for the audience. This would create an
enigma for the audience as it leaves them with a question to how there are
three doctors in the latest series of doctor who. This would make them want to
find of why and buy the magazine as it may hold the answer. All three of the
characters are all looking towards the camera giving a sense of the characters
looking at the audience or the customer who’d want to buy the magazine; this is
an example of direct mode of address.
Flash/cover lines:
The flash cover lines that have been used in the magazine
are “THE DAY OF THE DOCTOR!”. The word “DOCTOR!” has been capitalised and at
the end of the word it’s also included an exclamation
mark,
this signifies the importance of the doctor as the doctor is the main
protagonist in the series. The word connects with the central image as there
are three doctors in the image showing that it’s all about these tree
protagonists. Giving the audience an idea of what the series may consist of or
could potentially foreshadow something about what may happen in future.
Free offer:
The magazine offers a variety of free gifts and items which
could potentially lure that audience in and make them buy the magazine through
free items, or in this case free downloads. The magazine also offers free special collector cards with
pictures of previous doctors all the way from the 1960s. The magazine also
offers an opportunity where someone could win doctor who blu-rays, dvds, books
and cds. This yet again tries to lure the audience into buying the magazine
through offering free products/items that comes with the magazine itself.
Colour scheme:
The colours in which the magazines have used are black, red,
blue and bronze. This would be effective, as through keeping the colours simple
and not using any more it would attract the audience as it does not look too
tacky. It would create a certain mood so that the audience can sink in to so
that they do not get confused of the other colours in which are not necessary. The
colour red is mainly used to promote and make the brilliant fantastic offers
stand out from everything else. As this is the main thing that would get the
audiences attention and interest, this acts as a hook.
