Brand Values

Brand Values

Apple

The brand values in for apple come across as apple aiming the products at people who have successful careers. This is because the products the company sell are highly priced as which from this you get a great quality product in which is very reliable. Also self-importance and pride in the company is key, as the aims and objectives of the company could be to be to sell the world’s most leading products. So they would take pride in what they do to be the best in their area of expertise which is technology.

The apple brand is all about being better than competitors.

Unique.

Nike

The Nike brands values according to Dyler’s lines are the elite people or experts. This is because Nikes products when advertised show huge major athletes wearing Nike products. This shows that Nike have made products in which elite sports people can wear. Not only that but for the less elite as nike aim to make customers aspire to be like these elite athletes. This shows that their aims are to be probably the world’s leading Sportswear Company in the world in which where every sportsman wears the Nike brand.

The Nike brand is all about having everyone wear their products.

Trends.

Mercedes

Mercedes-Benzes brand values are rich luxurious lifestyles. This is because Mercedes sell their cars at expensive prices in where only the people with the successful careers buy. This is because the cars are a work of art as they are really stunning to look at. As well as that they are energy efficient which makes them pollute the environment less which is to do with nature & the natural world.

The Mercedes brand wants to be energy efficient with great performance vehicles.

Performance.

Ralph Lauren

Ralph Lauren is a clothing line which is known to be as an expensive cloth line. This brand comes under rich luxury lifestyles. This is because these clothes are expensive and luxurious not everyone can afford this brand. The company does not want to everyone to buy this brand as if it did it would have reduced its prices so that more people can afford it. This also comes under beautiful women and men. This is because they advertise good looking people on their adverts to get people to know that not everyone can wear this and make people aspire to be like these people being advertised.

The ralph Lauren brand wants the wealthy people wearing the brand to make it hard to get.

Class.

British Airways

British airways is an airline company in which transports people to the destinations in which they desire to go. This would come under glamorous places as in adverts they usually advertise wild exotic places where most people would want to go. It also come under happy families as we know that they provide a good customer service making the customers feel at home during their flight, with the cabin crew assisting the passengers in any way possible.

This British airways brand is all about providing good standard flights.

Service.