The Bag

Narrative Task

Narrative Task

Firstly, we have the main character the protagonist called Robert he is an average guy, who goes to work average salary and is single. Everything is going well until one day his life turns upside down. Literally, he gets kidnapped in his own home and gets shipped to Australia. Why would this man be shipped to Australia is he not an average normal guy?  And so we are fooled to think so, Robert has a past in which we shall cover in future as we go deeper in to the narrative. This creates an enigma code to why he has been kidnapped and what history he possesses. We start off with equilibrium, and then we see it slowly turns into disequilibrium. As he has been kidnapped and is left in the middle of nowhere. He then finds himself on a journey to find out who has done this to him. This would turn in to a multi-stranded narrative as there are a few stories taking place at different times. We find out that the protagonist plays different Propp’s character types as we find him to be the hero, villain and princess. As he seeks answers roaming around where he has been left stranded he starts getting flashbacks of familiar places he may have seen before. He then comes across a stranded house and breaks in to it. Then this is where everything kicks in, he finds his past he has forgotten about…

Brand Values

Brand Values

Apple

The brand values in for apple come across as apple aiming the products at people who have successful careers. This is because the products the company sell are highly priced as which from this you get a great quality product in which is very reliable. Also self-importance and pride in the company is key, as the aims and objectives of the company could be to be to sell the world’s most leading products. So they would take pride in what they do to be the best in their area of expertise which is technology.

The apple brand is all about being better than competitors.

Unique.

Nike

The Nike brands values according to Dyler’s lines are the elite people or experts. This is because Nikes products when advertised show huge major athletes wearing Nike products. This shows that Nike have made products in which elite sports people can wear. Not only that but for the less elite as nike aim to make customers aspire to be like these elite athletes. This shows that their aims are to be probably the world’s leading Sportswear Company in the world in which where every sportsman wears the Nike brand.

The Nike brand is all about having everyone wear their products.

Trends.

Mercedes

Mercedes-Benzes brand values are rich luxurious lifestyles. This is because Mercedes sell their cars at expensive prices in where only the people with the successful careers buy. This is because the cars are a work of art as they are really stunning to look at. As well as that they are energy efficient which makes them pollute the environment less which is to do with nature & the natural world.

The Mercedes brand wants to be energy efficient with great performance vehicles.

Performance.

Ralph Lauren

Ralph Lauren is a clothing line which is known to be as an expensive cloth line. This brand comes under rich luxury lifestyles. This is because these clothes are expensive and luxurious not everyone can afford this brand. The company does not want to everyone to buy this brand as if it did it would have reduced its prices so that more people can afford it. This also comes under beautiful women and men. This is because they advertise good looking people on their adverts to get people to know that not everyone can wear this and make people aspire to be like these people being advertised.

The ralph Lauren brand wants the wealthy people wearing the brand to make it hard to get.

Class.

British Airways

British airways is an airline company in which transports people to the destinations in which they desire to go. This would come under glamorous places as in adverts they usually advertise wild exotic places where most people would want to go. It also come under happy families as we know that they provide a good customer service making the customers feel at home during their flight, with the cabin crew assisting the passengers in any way possible.

This British airways brand is all about providing good standard flights.

Service.

Sky Fall 007 Lighting Analysis.

SkyFall 007 Lighting Analysis.

Here in this movie poster we see a man. In which we all know that this man is James Bond. In this poster we see that the lighting has a dark effect. This would mean that this would come under low-key lighting. The low-key lighting is a mixture of three point lighting affects that are used in movies to create a huge affect in the image. In this case only the key lights and that backlights are being used which are only two of the three point lighting. This would be called a chiaroscuro, which creates a mixture of darkness and shadows with in the image. By using the back lighting it creates a little silhouette in the image, this could potentially create an enigma for the audience that may look up on this image. This leaves them confused as to who might this man be and what purpose he as in this tunnel like scene. However, the backlighting has not created a full silhouette as we can still see a bit of what this character looks like.  By this it makes the character look even more mysterious than he already is as only half of his face has been lit up from above which is called the top lighting which is the key lighting. This could have been used to light up the characters face so that we can be more familiar with who we are looking at. It also could be used to maybe make the character more glamorous and attractive for the audience. This could potentially attract a female audience, as he is a handsome, smart looking young man. Furthermore, this does also apply to the male audience as well. However, they wont be attracted but they will idolise the actor and maybe might find themselves maybe looking up to the actor maybe wanting to be like this dashing young man.

Citizen Kane

Citizen Kane Opening 

The first scene we look at is a close of a sign, a sign in which says ‘no trespassing’; we see this sign on a fence. However, we cannot see what is behind the fence as it is blurred out. This would create an enigma for the audience watching as they would want to know what is behind the fence and would leave them eager to wanting to know what lies behind the fence. We then see that the genre of this film could possibly be a thriller which has been given out through the use of enigma codes. We then fade into another scene where we see the environment where there is a castle like building where something may take place. The environment we see it as to be a very spooky, eerie place surrounded by fog.  This builds up tension as we don’t know what this place is and for more obvious reasons it looks scary.

Along with that spooky music that is also being played which we can easily tell that its parallel music which matches the scenery. This could connote that something bad or maybe upsetting is going to take place. We also notice that all the scenes that have been shown the transaction of the scenes have all been fades. Which could get the audience scared, as they don’t know what could pop put next. Suddenly as we fade into a window the music starts building up heavier, the lights go off. This could potentially foreshadow someone’s lights being turned out, which significantly means that someone might die. We then find our selves looking up on an extreme close ups which shows the director wanted us to pay attention to what will happen, what happens is the man says a word in which he says faintly. From this we can connote that he is a very weak man physically from the way he speaks.

We then are in a medium shot of a house in where it is snowing outside. However here our eyes deceive as the camera zooms out from the house we begin to realise its just a snowball in someone’s hands. However from this we can tell that it is winder time from what conventions were displayed from the snow globe like the snow. Suddenly we see that the old man let goes of the snow globe, we then see the globe rolling away and smashes on to the ground into pieces. Then after we see a maid enters the room in which we understand that this man was a very important person in which was powerful and maybe well known. We see the maid then covers the old man with a white sheet. This white sheet connotes to us that the man has in fact died. We can now confirm that the reason to why at the begging the director has used the fades is because he’s trying to show that this man here is fading away. Finally in the end of the begging of the scene we have the man covered and the scene fades out.

Parallel & contrapuntal

Parallel

Contrapuntal 

Advert Analysis

50 Cent RBK Advert:

Firstly I would like to talk about why Reebok have used 50 cent to advertise on their advert. This is because Reebok is trying to imply that it is a strong brand. People know of 50 cent for being a very strong human being who has had a past of when he had been shot 9 times, and yet he is still alive to this day as we speak.  We see 50 cents eyes staring directly into the camera lenses. This could mean that Reebok is trying to say to the audience that this advert applies to you to whoever might be looking at it. We also see a picture of 50 cents finger prints on a card, maybe taken from the police department.  We see that he must have been involved in some sort of crime in the past. Crime in which I mean battles maybe between two gangs. We see that battles are involved as the font used for the quote ‘I am what I am’ is written out in olden medieval times. We see the colours that have been used are black and white, showing maybe that he is talking about his past. We also can see that since the colours that have been used are black and white and that he is wearing a camouflaged hat we get a sense of him trying to hide.  What I have just written about I the dominant reading of this is that this is aimed at people who like sport clothing and whop are into their hip hop R&B music. It’s aimed mostly at teenagers who look up to these huge rap stars. The negotiated reading of this is that people will buy the Reebok products because of 50 cents criminal past and background. The oppositional reading could be that Reebok is a made from criminals and only people from violent backgrounds buy this specific brand of products.

Tiger Woods – Nike Advert:

Here we have tiger woods. He is in a Nike advert in which we also see that he is wearing Nike clothing. As we can see here the golf player is shown kneeling down looking down at something, we could probably guess it’s a golf ball. We see here that his facial expression shows that he is very concentrated on something. We see that he is also a bit worried looking at his face. The typography says ‘winning takes care of everything.’  This motivates us in believing that winning is everything, it shows us that by winning it’ll satisfy you in every way but before that you have to play hard like Mr Woods here. This would also influence us in maybe taking up the game golf. As we can see he is kneeling showing that he loves this game. When we see people kneeling we think about how in the olden days people used to kneel down their kings and queens out of respect and love. However we see tiger not kneeling to royalty but to a game, a game that he truly loves playing. We see that tiger is wearing red and in some of the words we see that ‘world #1’ and ‘victory’ has been written showing us that in this game he is the number one and he is the victorious one. This could also influence us in yet buying Nike wear again as maybe the people who are looking up on this advert might one day want to be world’s number one and the victorious one at their own game like tiger woods one day. The dominant reading for this is to buy Nike's gear if you want to win and succeed, if that what you want then Nike's the product for you. The negotiated reading for this is people would buy this product of who is on the advert a huge star, Tiger Woods. The oppositional reading for this would be that people who play golf can only buy these products and for those who don’t it’s not for them.