Thursday, 13 February 2014

Ideology

How does the video challenge or reinforce dominant ideology in Britain?


The video reinforces many ideologies that are in Britain in which are dominant common stereotypes about youths. Some of these ideologies are to be young people in which are violent towards the community and to themselves. This we see in the music video. We also see young people vandalising the community by blowing up and smashing stuff up. This reinforces the stereotype. We also see young youths stealing TVs and electrical products. The video does also challenge the ideologies in Britain, we see an example of this when a middle aged man throws an egg at a politician. This challenges it as it was not a young youth who had violated the politician it was a middle aged man. We also saw the police ganging up on a single person. This breaks the ideology of the police being fare to others and being in the right, as at that moment in time they were in the wrong. This is because five police officers went to strike at a single unarmed civilian. We also encountered on a video footage taken of a police officer punching and assaulting a member of the community. 

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