1) Plan B’s beliefs are that in society today young people
are being seen in a negative way, so there for being stereotyped many different
things. However he explains how there is two sides to the story, what young
people do is bad however they have their reasons for doing what they are doing.
He believes that the government does not try hard enough to keep young people
off streets as they've been closing community centres down. This would leave
the young people out on the streets where they can be influenced by other bad
characters into doing things they should not be doing. This is because they
have nothing better to do. Plan b explains how they may have problems at home
so they feel their home is out on the street where they feel freer to spread
their wings, and to do something as they are bored of doing nothing.
2) The target group for
the TEDX lecture would be university students or people who have an interest in
lectures. The age range for this would be from 18-50 all these people would
have been well educated or are currently being educated at university. This
would be of an interest for them as they talk about stuff that may interest
them. In this case people are interested in what Plan B has to say about the
government and the people with in urban isolated estates with in society. This
would be of an interest to them as they would be able to get a person who has
been in the same type of situation as the lower class, unemployed, street thug
that he was. This would also give the audience a chance to see what he has to
say about the government. The demographics that would apply to this would be
the A, B AND C1. This is because the only people who are well educated and
interested in what others have to say about society and government would be
attracted to one of these lectures. Also lectures do go on for quite a while
and do contain professional people who use sophisticated vocabulary meaning
people who fall under the category of C2,D and E will not fully understand what
is being said during the lecture as they lack in knowledge and education. If
this was compared to the audience for the music video, the music video would
attract an audience of people who are currently unemployed and live in poverty.
For those who are have miserable and unfit lives they could connect and relate
to his music videos. As all the things that have said in his music videos may
be currently happening to them. Whether it’s from the government portraying them
in a negative way to the crime that is being committed by them and also others,
this would mostly appeal to the E demographic however could apply to the D as
well.
3) Plan B explains how the media portrays the young people
of society and then explains how society wrongly perceives young people through
not showing all that there is to know. What6 plan b mean by this is the media
choose not to show both sides to the story, as it would make the story more
interesting for people. For example a newspaper agent came to interview plan b
about a misunderstanding/conflict between plan b and a group of youth’s that
came down to where they were filming, claiming that the place was theirs. The
youths were ready to strike at plan b however; help came along as another group
of youths came to scare them away, not in violence but by words. This broke the stereotype of young people
that was already out there, yet the media chose not to show the ending of the
story. Leaving the bit where the youths
came in violently at plan b, this is only one example of many other situations.
He also explains how the media change the meanings of words and label people as
“chavs” the word chav meant “boy” however the media have created another
meaning for the word. “Council house and violent” is what people see it as now.
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