A Field In England

1. How was A Field In England’s release different to typical film releases?

The film A field In England was released differently to other films. This is because the film was released on all the platforms on the same day. This meant that it had been released on cinema, DVD, Blue ray, On Demand,  Television and also for rent on the official Film 4 website. Normally films would first release the movie in cinemas so that they would be able to make their money first through the cinema platform. Then after 6 months or less the film would be released on DVD and the other platforms. However, for normal movies to be released on DVD it would take a minimum of 2 years approximately to be broadcasted on national television  after the DVD release date. 

1. What are the advantages to releasing the film across all platforms on the same day?

The advantages for releasing the film on all platforms is that the it would be available to all people. As since this is an Arthouse film it would mean that it would be displayed in a few cinemas around the country. This would have meant that they would generate more publicity as it would be talked about more, tweeted more about and so on. through using these social network sites it would generate awareness of the Arthouse film. This would then mean that more people would be interested in watching. Since the movie was only shown in small cinemas this would mean that they would have not been known. this means that since they've released the movie on all platforms no one misses out on the experience to watch the movie. Thus meaning they would be getting loads of reviews all at once. The institutions would also want to make their money back as soon as possible. So then by showing the movie in small cinemas along with selling them on through renting the film out and selling DVD copies they would make their money back. 

1. What are the disadvantages to this approach?

The disadvantages to this approach would be that since the movie has been released on all platforms it would mean that some may lose interest. This is due to the fact that the film would have been broadcasted on Film 4. This would have meant that some of the audience would have seen it once and would decide not to buy the DVD copy. This means that they have lost a few sales on DVD sales. Some may decide to watch the movie online on the 4OD website then meaning people would not have the need to spend money on the film as you could watch it for free any time. However, it will not be on the website for a very long time, it would be on the website for a week maximum.

1. What target audience would A Field In England be aimed at? Demographics and Psychographics.

The film A Field In England is aimed at a niche audience. This would be  

1. Do you think all films in future will be released across all platforms simultaneously in future?