1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
2. How does the Ill Manors Tag London campaign help to promote the film?
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

1) The ILL MANORS tag London is all about a crew going around well known landmarks in London and displaying peoples hash-tag tweets. The crew used a projector to project video of a professional graffiti artist to write out the quotes. The video was projected up on buildings around London to get the audiences message across to others, so they may view their thoughts and views on society. This is a user generated method of advertisement meaning its all produced by people themselves in which are targets of the film ILL MANORS. 

2) The tag London campaign helps promote the film through the use of hash-tags and the way that they have shown the hash-tags. They have displayed the has tags in graffiti font this relates to the main target audience of the film. This interests the audience in watching the film as it has been advertised in a way which would appeal to them. Also the hash-tags are fully related to the target audience which helps attract the audience through this way of promotion. 

3) The Tag London champaign links to many other texts that we have studied. For example, the hash-tags that were displayed some were quotes from the TEDX lecture from plan b. However, have been used by the audiences that have watched or listened to the broadcast platform. They have also targeted with the London Tag campaign at the House Of Parliament, this links in with the magazine cover of where the strap line "David Cameron Be Very Afraid". 

4) This would be more successful than traditional campaigns as this is a unique way of advertising. This gives normal people behind computer screens a chance to have a say something in something.  rather than having well known people having a say and their opinions being shared. The Tag London campaign offers out a way in where normal everyday people could get their message across to show others what their believes and views are on the subject.  

5)

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS. - Music Video