Trill Evaluation

Trill Evaluation

The brief in which I had selected was that I had to with my group produce the opening of a TV programme. B1 We also had to create some magazine covers and double page spread for the TV programme we made. I worked alongside with Kyle Sondi, Zaid Karim and also Raghuveer Ladwa. We have created an urban teen drama that features myself Armond Shkupi, Kyle Sondi, Maria, Hasan Saeed and Asfyan Khan. The narrative is about a young teenager names Kyle (the protagonist), he has been associating with a street gang and is one of the gang leader’s best mate, Armond. They then get in to an argument and it all goes wrong for Kyle. From this we had to create two minutes of video which would have been broadcasted on the E4 channel. This teen drama would have been broadcasted on the E4 channel as this channel is well known for showing this type of genre series for example “Youngers” and “Top Boy”.

The pre-production I have done has helped me with developing the teen drama. This is due to the fact that I have been researching on the institution. I researched what kind of series that the E4 channel broadcasted; it turned out a majority of the series shown turned out to be teen dramas. I have researched what kind of audience the E4 channel target for these teen dramas. From my research I have found that the primary audience was aged from 15-35. Most of the teen drama series did not show much blood or serious crime, there was only mild violence present due to the pre-watershed regulations. This meant for us that we had to check the Ofcom website in that informed us of what we could and could not show in the production as it would be shown during the pre-watershed. This restricted us in what we could show in the production for example strong violence, guns, prostitution and sex. We had also researched the audience in which we had to target which meant we had to change a few things to make sure it was appropriate for the audience. We had to change tot story line a little bit to make it more epic and thrilling.

The target audience we will be targeting is at 16-35 year olds. The demographics apply to the people in which fall under the E, D and possibly C2. This would be the primary audience as the drama series would apply to those who could relate to the characters in the series.  The characters in the drama series are of a lower class so meaning they would be faced with the same type of problems in life as the audiences, as the primary target audience are all from a lower class. The psychographic groups that would be interested in the drama series would be the mainstreamers, reformers and strugglers. The TV drama series would apply to the strugglers as the drama series is set in an urban populated, working class area. This would back up Blumler & Katz theory as the primary audience would be seeking personal identification with the characters in the drama as they would be able to relate to them. I have chosen mainstreamers as mainstreamers they are the larger group of all as they seek security and diversion. This backs up bloomer and cat’s theory yet again as it states that people who watch television seek surveillance, diversion.  The secondary audience psychographics side would be A, B and C1. These people are of a high class in which have high paid jobs. The drama series would be of an interest to the reformers as they would be curious to find out what today’s society is like and how they would be able to change it. The primary target audience would be interested in fashionable sporty brands like Nike, Adidas, Boost, and Primark. They would like these kinds of products as they are cheap and fashionable. The target audience since they are of a lower class they would not be able to afford expensive clothing like True Religion, Boss, Gucci and Lois Vuitton. They would also like to watch shows like Top Boy, Youngers and west 10 LDN.

One of the key moments in the drama series we have produced is where Armond’s gang are ready to split up to go after Kyle. The costumes that the characters were wearing consisted of dark colours. This meant that the characters were all wearing black clothes so that they seem more suspicious and camouflaged in the night. Here we have used a medium/long shot of the three characters in the drama. The camera was also positioned at a low angle. This helps create tension as it shows to the audience that these are the more dominant, superior characters in the series. This helps the audience identify who is stronger and who is weak. This is shown as in some of the shots where Kyle is walking to his destination; we have used high angle shots. This gives the audience a sense of us looking down up on him making him seem less powerful and weak. During the first couple of scenes we use a soundtrack produced by Professor Green – Jungle. The sound that is going to be used is going to be non-diegetic sound. The sound would also be parallel to what you see visually in the opening sequence. This is a song in which the singer raps about the night and how it terrifying it is with people like Armond and his gang roam about.  Another key moment in the opening sequence is the part where Kyle and Raian come across each other. Here we use various shots of close ups on the both characters faces. This helps the audience identify the feeling and emotions of the characters at that moment in time. Here we use diegetic sound where it’s all natural sound and we can hear the characters dialogue. The mis-en-scene setting was set in an isolated area where no one really walked through. This would have created an enigma for the audience as they would not know what to expect, anything could happen. The lighting in the scenery we used was low key lighting which made everything look more mysterious and gloomy. This would create tension for the audience as the setting is scary let alone the characters in the opening sequence. The pleasures that the audience would get from the opening sequence is escapism, this would be mostly the mainstreamers that would be watching would back up the uses and gratifications theory.

The magazine cover I have created matches the key conventions of a magazine cover. I have used various conventions of a magazine.  In my magazine I have used a central image which is a picture of Armond, myself. This would be the first thing that the audience would look at, which would hook them in as they identify with the person. The central image is one of the most important things in a magazine cover as it would interest the audience in the magazine and make them want to buy it. The central image must be of a high quality as it would be the first thing the audience see.  I have also used a slogan which would interest the audience about the magazine. I have also included the barcode as it is one of the most important conventions in a magazine cover as this would show that it is a magazine and it is a product. Alongside with the barcode I have also included the price of the magazine, this is also important to the audience as they would be informed of the price if the magazine. I have also made the price small so that it won’t be seen directly as the price should be the last thing on the audiences mind. They should be more interested in the magazine and what it has to offer rather than the price.

We have represented a group of characters in the drama series, they are all male and in their late teens. This group we see that they are usually up to no good representing them in a bad way. Not to say that all of the boys are bad as one of them, Kyle is a good character. This creates a stereotype and reinforces it as we have created a gang of boys that are menaces to society. We have reinforced some stereotypes in the drama series as most of the characters that are bad are males and in their late teens. This backs up dyers theory as we see that there is a common stereotype being used where it’s shown in a negative way. We have also broken the stereotype of young black teenagers being gang leaders. We have done this by using a white teenager who runs gangs around the area in which they live in. 

The third brief would have helped raise awareness of the drama series through setting up social network pages. An example of this would be a Facebook page. The Facebook page would have allowed the drama series “Trill” post pictures and videos of behind the scenes footage and exclusive interviews with the actors. This would have meant that audiences would have liked the posts posted by the drama series. They would also be able to share the posts meaning that it would go viral and would be seen by many people. This would have helped raise awareness in E-media platform. We would have also introduced a hash tag where the audiences would have been able to hash tag their pictures on their social networking apps or sites. An example of this would have been Instagram. On Instagram people would be able to post videos and pictures of their favourite characters from the drama series. We would also create a website for the Trill drama so that audiences would be able to visit the website and get any of the latest news on the programme. We would also use some sort of synergy with the hash tag #Trill. This would be displayed on the website along with the characters in the series which is more synergy.